Campaign: SMS game, where the fans of Milka buy a product with the promo sticker and register the promo code in order to win one of 100 000 Milk plush blankets. With 5 registered codes the client can participate for the big prizes – 50 5-day vacations for 4 people.
Duration: 56 days
Over 800 000 registrations
Data base creation from the participants with numebrs for promotional or advertising SMS messages
Growth of unique users according to previous promotions
Loyalty of the participants to the product